ISA SOBRINHO

HI, I AM A LOOP DESIGNER

BASED IN THE EAST COAST usa

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Product Designer with 10+ years of experience leading end‑to‑end design across fintech, healthcare, blockchain, and education. Expert in transforming complex systems and requirements into intuitive, scalable products through deep research, data‑driven decision‑making, and cross‑functional collaboration

Currently a Design Manager for Fortune 5 Company CVS Health.

MY work

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2022 - 2026

The logo for UMass Boston featuring a lighthouse graphic and the words 'UMass Boston' next to a large 'B' to the right of the logotype
Logo of Consensys featuring a stylized 2d circular visual with an exclusion of a protruding square, creating a 'C'. Next to it, the logotype 'consensys' in lowercase text
Logo for MIT Media Lab featuring a stylized white graphic version of the letters L and M, with the text 'MIT Media Lab' in bold letters
A logo of CVS Health with a large white stylized heart and the word "CVS" next to it, and the word "Health" underneath, both in white text

my approach

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Research

I focus on guerrilla quantitative data gathering through interviews, focus groups, and observational studies.

I develop dashboards and leverage analytics while collaborating with data/ decision scientists, using qualitative data to inform my design decisions.

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Ideate

Based on the prioritization results, I brainstorm solutions with different stakeholders and identify opportunities where UX and UI can support users. With tools like Miro or Figjam, I collaborate remotely with teams of devs, PMs, and other stakeholders, trying to move to prototyping as soon as possible.

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HCD, BEHAVIORAL SCIENCE, AGILE METHODOLOGY, DESIGN THEORY

Empathize

There is no user experience without users. When it comes to empathizing, I focus on learning from them directly. AI augments my ability to gather, clean, and organize interviews, identify patterns, and successfully be present and intentional in user interactions.

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Prototype

I quickly transform the user experience process into a rough, testable, and easy-to-criticize model of the proposed solution. For Data Viz., I focus on content-based wireframing before leveraging design systems or creating new UI, saving my teams a sizeable amount of time per project.

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Define

Based on research data and HCD prioritization methods, I identify user behavioral patterns and narrow down their most prominent pains/ areas of opportunity within the project context. I am particularly skilled at creating journey maps and untangling complex workflows.

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Test

Even though validation has been ongoing throughout this process, I fight for formal testing to be required before releasing any iteration. I test quickly and often, and try to involve users as much as possible in the entire design process.