Selected work
Case Studies
01
01 — When your most capable users have the worst workflow
Unified Provisioning to GCP
From archetype research to shipped product: defined CVS Health's Technical Data Owner, then redesigned their fragmented provisioning workflow — cutting cycle time by 33% and boosting governance coverage by 35 points.
02
02 — When the help center is the hardest thing to find
Turning CVS Health's Data Documentation Into a Product Its Users Could Actually Navigate
Turned CVS Health's 500-page documentation site from a buried portal tile into a standalone product — restructuring navigation around user tasks and relocating to its own domain, from content inventory through developer collaboration.
03
Coming soon
03 — When good data gets lost in dashboards nobody can read
CVS Vizion — Designing the Enterprise Data Visualization System That Makes Consistency and Accessibility the Default
Designing a component-based visualization system and AI skill for CVS Health's data platform — giving 5,000+ engineers, analysts, and business users the building blocks to produce brand-consistent, accessible, and useful dashboards without needing to think about the rules.
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Hello there, I’m a product designer with over 15 years of experience across brand and product for startups and large companies.
15 years across brand and product. Big companies, scrappy startups, and everything between. Not looking — but open to the right conversation.
I sweat the craft and raise the floor for everyone around me. I build cross-functional trust, mentor juniors, and do my best work where the problem space is messy.
Systems thinker. High craft bar. I’ll push your ideas, share mine, and make sure we ship something we’d both put in our portfolios.
From 0→1 strategy to final delivery, I’m your full-stack design partner. I use AI to move faster without cutting corners.
Not an engineer, but I think like one. I hand off clean, spec’d, edge-case-considered work — and I built this site from scratch so we’ll always have something to talk about.
Intuitive
Useful
Clear
Beautiful
I'm a design manager at CVS Health — invested in the mission, in my team, and in the work we make together. My design values aren't decorative. They're structural. I've always been a maker. Someone who finds the gap between what exists and what could, and closes it. A real need solved with a beautiful solution is a practice I keep coming back to. Collaboration that gets a team somewhere none of us could've reached alone — that's where I find energy. I think big, move fast but carefully, and hold both the company strategy and the pixel-level detail in my head at the same time.
I studied visual communication design in Brazil. Curiosity pulled me beyond the studio early — recognized by Parsons, MIT Media Lab, and Grupo Globo, with a few hackathon wins along the way. I started in branding, web, and mobile — building a visual foundation before moving into product.
That same restlessness eventually led me to biology. I'm finishing a second bachelor's now, drawn to neuroscience and biopsychology and a longstanding obsession with how people perceive and interact with the world. Two threads, one practice: design craft and behavioral science. They inform everything.
Over 15 years — freelance, startups, and companies like CVS Health — I've grown into a design leader who works across the full stack: vision and strategy, brand and marketing, product development, and the details that make an experience feel effortless. My curiosity and craft travel well. They're what let me keep generating impact in an environment that never stops changing.
CVS Health
Design Manager
Leading UX research and product design for an enterprise data platform serving 5,000+ engineers, analysts, and governance teams.
Managing a team of five, growing active users by 61%, and directing the development of CVS Vizion, the company's agnostic, multi-platform data visualization design system used across the enterprise.
Redesigned intake and chargeback workflows that reduced processing time from 8 days to 4 hours for 76% of use cases.
Consensys Inc.
UX Designer
Sole-US cross-brand designer, working as a generalist for Truffle Suite, Consensys mobile and the Education DAO platform — built two separate design systems for some of the most technically complex corners of Web3.
Freelance
Product Designer & Creative Director
Commissioned across a decade to design brands, websites, and digital products for nonprofits, ESG startups, VCs, and blockchain pioneers — including a phygital NFT project that sold 8,080 pieces in four days, and research that reduced a client's supply chain costs while benefiting over 13,700 people.
"Isa has really blown me away and changed my perspective on UI/UX completely."
Abraham Vanderpool Product Owner
"They ask all the right questions and when they need to learn something new, Isa doesn’t hesitate to dive in and learn."
Garret Vonk Delivery Manager
"...the work she performs not only as a UX/UI (designer), but also as a leader and visionary."
Ana Luisa Beserra CEO, Forbes Under 30
"Isa is one of the best designers I’ve ever worked with. She is not shy about getting in the code and adjusting things to fine tune the design. A true unicorn!"
Brent Conn Full Stack Engineer and Software Architect
About
Accolades
MIT Media Lab & Natura Campus Hackathon
Winner, 2014
Project: xHale Subliminal Breathing Biofeedback System
Natura Ekos Hackathon
2nd place, 2016
Project: Ecosystem Biofeedback with Light Sensors
Cypherpunk Hackathon
Honorary mention, 2021
Project: MetaMask Web3 Marketplace
Using AI
AI is another tool, and with great power...
I'm a committed advocate for conscious, informed, and responsible AI use in design — not as a shortcut, but as a craft choice. I integrate AI across the design process: streamlining ops and daily tasks, accelerating prototyping and development, and building design-specific agents that extend what our teams can do. The question I always bring to it is why and how carefully, not just whether.
Underneath all of it is a drive to keep improving, keep executing to the highest standard possible, and keep connecting the work to something larger — a mission tethered to leaving the world a little better than I found it.
