Hi, i’m isa

Product Designer with over 10 years of experience in UX shaping digital experiences, from startups to Fortune 5 companies, scaling complex products from one to many.

I care about how people think, feel, and interact with the world, both in the digital and analog worlds. I use research and data not just to validate decisions, but as the central line to uncover real problems that are interesting and challenging to solve.

I am enthusiastic about clear communication - to align stakeholders, build empathy with users, and move fast without losing focus. I value establishing a clear vision to guide decision-making, speed up change implementation, and keep solutions simple, even in the most complex environments.